What COVID-19 did to Customer Loyalty?

Many want to do digital transformation following what happened to Uniqlo etc.

A lot failed to commit to the huge investment in the system

But more failed because they put "Customer Engagement" aside.

You can click the above to learn more

Here is an English read up

From 4P to 4C

Retailers usually put product first, but forgotten about customer's pain point.

That is why you see more and more Live Show on social media

Because people tend to believe in what they see, and feel more interaction.

2. PRICE to COST

Price is a portion of cost.

Time is a cost, if you save your customer time to get information and to purchase, is good!

3. PLACE to CONVENIENCE

Customer no longer need to visit a physical pharmacy to get medication.

Hence OVIP and Affliate Partners are important. The easy customer can access to you. The better

4. PROMOTION to COMMUNICATION

Yes, while everyone is busy hunting for the best system for digital transformation

Connecting customers as frequently and as many touch points as possible is too important!

In HQ, we are working on the Whatsapp Message Centre, but this is only a part of everything.

Growing your own fans via Whatsapp Group is essential

Not every customers love in group communication, hence Fb Social Group is also important.

Example,

System can only provide you tools, a successful digital transformation relies on efforts we put in improving customer journey